229 total applications across the Europe-wide program

55 applications from Türkiye

5 selected fintechs building in accessibility, payments, testing automation, location intelligence, and customer insights

50+ hours of mentorship delivered

106 introductions to Visa partners, corporates, and banks

5 successful collaborations established during the cycle

These results reflect the continued strength of the Türkiye track, demonstrating its ability to help fintechs refine their value propositions, build early traction, and unlock strategic introductions that lead to real-world impact.

Visa Innovation Program Europe in Türkiye Edition has achieved:

Building on this introduction, the program continued with a keynote from Jak Telyaz (Visa).

Telyaz shared Visa’s forward-looking vision, offering insights into the role of Agentic AI within Visa’s technology stack and how it is shaping the future of digital payments.

The first set of discussions highlighted the experiences of the VIPE Journey of the 2025 Türkiye Fintechs.

In the first panel, moderated Onur Çakır (Visa), joined by Latif Vardar(MagicPay) and **Ekin Gün Öncü (Text2Test).The two founders unpacked their early product learnings, customer expectations, and the signals shaping their development roadmaps. Their insights highlighted the importance of iteration, speed, and problem–solution clarity when building for financial institutions in Türkiye’s dynamic market.

Following the founder conversations, Batu Sat (Mall IQ) returned to the stage with an interactive session on location intelligence. He demonstrated real-world use cases that showed how financial institutions can engage customers at the right time and place through accurate behavioral insights.

The agenda then transitioned to emerging technologies.

Cavit Yantaç (Microsoft) delivered an engaging session introducing the fundamentals of AI agents, explaining why AI has accelerated so quickly in recent years and how agentic systems can automate workflows — from email responses to presentation generation.

Right after, Burak Ilgıcıoğlu (Visa) outlined Visa’s perspective on Agentic Commerce, showing how autonomous decision-making mechanisms will reshape digital customer experiences. He introduced the Visa Intelligent Commerce framework and explained how the classic “Know Your Customer” paradigm is evolving into “Know Your Agent.”

To close the program, Onur Çakır (Visa) moderated a session with Latif Vardar (MagicPay) and Mehmet Üner (ENA Ventures), who walked the audience through the journey behind MagicPay’s recent investment round. They discussed key turning points, lessons learned, and the realities of navigating funding processes in today’s market, offering founders an honest and practical view of raising capital.

The first AI-focused collaboration to emerge from VIPE Türkiye

Mall IQ becoming the first VIPE startup to become a Visa supplier

New investments secured by MagicPay (ENA Ventures) and Recepta (White Hill Capital)

As the program continues to expand — now active across 8 new markets in Northern Europe — Türkiye remains a foundational pillar of VIPE’s mission: empowering ambitious founders and accelerating impactful innovation across financial services.

We look forward to the next chapter of the Visa Innovation Program Europe Türkiye Edition and to supporting the founders, partners, and innovators driving the future of fintech across the region.

Corpowid

I would summarize VIPE’s value to us in two parts. First, the mentorship we received during our expansion into Europe helped us better understand the business culture and expectations. Second, the program led directly to action, and we began working with major banks both in Türkiye and abroad, with some collaborations still ongoing. I wholeheartedly recommend the program to any founder considering it.

MagicPay

Throughout the program, the most valuable gain for us was understanding Visa’s vision up close and shaping our own perspective through it. We even prepared our investor deck together with the VIPE team. Being part of the program and feeling Visa’s support behind us significantly strengthened our credibility in front of investors.

Mall IQ

We had long-standing plans for European expansion that had been postponed over time. VIPE helped us accelerate and activate these plans. We are now at the signing stage for several pilot projects. The main reason this process progressed so quickly and with such strong focus was the support we received from Visa.

Text2Test

VIPE brought clarity to many areas, from how we should position our product to how we should communicate with customers. Our presentations, messaging, and priorities matured significantly throughout the process. From day one, we felt we were part of a well-designed program where every detail was carefully considered.

Zuzzuu

We expected a program that would guide us in the right direction and connect us with global players beyond Türkiye. VIPE delivered exactly that. We gained a much deeper understanding of the dynamics of the financial world and reshaped our strategy accordingly.

Meet the 2025 | Türkiye Edition Fintechs

Corpowid

AI-powered accessibility platform enabling instant WCAG compliance and more inclusive digital experiences.

MagicPay

A global payments marketplace combining multiple payment methods into one platform with AI-optimized routing.

Mall IQ (LocatIQ)

AI-driven location intelligence platform turning real-world behavior into actionable insights for financial institutions.

Text2Test

Generative AI–powered testing automation platform improving software quality while reducing development costs.

Zuzzuu

AI-based growth platform delivering personalized customer experiences and measurable revenue uplift.